Old Spice. Strategy. Bring It.

A new guy - this one not nearly as buff, but equally confident - gives new luster to Old Spice's Mustafa campaign. There's no shift in strategy (nor should there be), just enough of an evolution to keep things interesting and make the quick hop from appearance to fearless confidence.

As good as the original pool of OS stuff was (and it was), it's really smart, and not nearly as easy as it might seem, to make the subtle shifts required to promote a new line without bastardizing strategy or following too close that viewers get sidetracked by the foreplay and miss the new product announcement entirely.

Well done bringing the humor, while staying within the strategic guardrails.

Oreos taste awesome. That's it; no, really.

I figured it was time for a reminder that keeping it simple can work and overcomplicated strategery can be a brand's worst enemy.

Here's a classic case of a really simple strategy - one that doesn't try to do any more than just bring to life that incredibly awesome, so good I just can't help myself but blurt out crazy nonsense, taste.

And since I used to walk the FCB halls back in the day, it's nice to see something funny come out of the merged Draft unit.

New media goes old school.

This
is
so
....simple,
... sickeningly smart,
it's genius.

Finally a good idea amidst a swarm of brand-hyper-friending and synthetic twittering.

bravo.