Get On Strategy

A new guy - this one not nearly as buff, but equally confident - gives new luster to Old Spice's Mustafa campaign. There's no shift ...

I figured it was time for a reminder that keeping it simple can work and overcomplicated strategery can be a brand's worst enemy. Here...

This is so ....simple, ... sickeningly smart, it's genius. Finally a good idea amidst a swarm of brand-hyper-friending and synthetic twi...

I don't know where to begin in my assessment of the new Miracle Whip spot. First, take a look for yourself and form your own opinion: OK...

There's no denying Axe has a pretty consistent, some might say gratuitous, advertising formula. It goes something like this: almost-hot ...

I've seen this Planet Fitness spot quite a bit the past few weeks. Ah, right, that's because it's everyone's favorite time o...

New year. New strategy. New logo. Or, in Starbucks' case, it would appear new logo comes before execution of new strategy. That's th...