Made you laugh.

Here's a funny new spot from Sprint. Check it out, then read on.

The bar is high for another wireless company trying to convince me to switch phone plans. Especially when you're Sprint.

Somehow Goodby manages here to give a value-oriented spot a little kick. When you're selling a number attached to a dollar sign, plus your the underdog, that's no easy task.

There's a rich little nugget here that's been leveraged in a way that can't help but get a giggle. That is, when we know our # of text messages and/or emails are "limited", even if limited means 1,000's beyond what we'd ever care to use, we're more selective in who we send them to. BUT, if our plan entitles us to "unlimited", well, we'll text anyone, anywhere, about anything - because sometimes (a lot of times), we just don't want to talk to you.

You can't miss the point here and it hits home on one level or another. Hopefully it hits home for people who are currently paying more.. otherwise, the point sort of becomes moot.

Not sayin' I'll switch to Sprint, but this is as good a try as any.

ON STRATEGY.