A new guy - this one not nearly as buff, but equally confident - gives new luster to Old Spice's Mustafa campaign. There's no shift in strategy (nor should there be), just enough of an evolution to keep things interesting and make the quick hop from appearance to fearless confidence.
As good as the original pool of OS stuff was (and it was), it's really smart, and not nearly as easy as it might seem, to make the subtle shifts required to promote a new line without bastardizing strategy or following too close that viewers get sidetracked by the foreplay and miss the new product announcement entirely.
Well done bringing the humor, while staying within the strategic guardrails.
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