Clean pants & strategy required

I want to get right to the point with this - it's terrific. In fact, it leaves me with very little to say other than "good job."



Simple, funny, insightful, genuine, and not shy about selling the product. Clearly a creative team that got the memo, eh, followed the brief.

Being funny is not easy - but it is easier than using humor intentionally to stay within a defined strategic framework and use the ha ha's to set up a premise that sells the product. That's why the later often end up getting ignored.

Fortunately, that's not the case here. This spot does it all without skipping a beat.

There's a great insight here too - and for a stain remover pen, of all things.

Boys learn from a young age that getting dirty is OK - it's what boys do. It may be OK for a boy, but as a grown man, you have a social responsibility to keep your clothes clean. And, important distinction,...there is a difference between bad wardrobe decision (that's your choice) and stained wardrobe (that's not).

Thanks to Tide To Go, keeping your ugly grey sweatpants clean is a cinch.

While I fear this may endorse bad male dressing, it is ON STRATEGY and likely to sell a few Tide pens to an audience that otherwise wouldn't give it a thought.